Sustainability – Pep+ Inspire video for PepsiCo

#PepsiCoPositive is an offshoot of the PepsiCo family, promoting all of the hard work and progress the company makes towards becoming a greener and more sustainable brand.

The aim of this video was to inform internal teams about what Pep+ have been doing to help make a positive impact on planet + people, but it’s final version was tweaked for external use across their social media channels.

I went with the Pep+ branding style, using the agricultural vector shapes taken from their logo. This helped push the message and branding throughout the video, whilst maintaining consistency and relevancy to the subject matter. The footage was also taken from a pool of existing PepsiCo content, ranging from social media videos to internal team videos and photos.