VEON, a global digital operator extending connectivity to diverse regions worldwide, serves as the parent company for numerous operators, both large and small, throughout Eurasia. My engagement with VEON involved the creation of an array of videos and graphics, each tailored to specific objectives. These encompassed growth-oriented content, which showcased the company's achievements, Op Co content, providing insights into strategy implementation, messages of humanitarian significance, informing audiences about the company's contributions to an ever-changing world, and thought leadership content, designed to disseminate knowledge to VEON's stakeholders.

Given VEON's strong corporate identity, I adhered meticulously to their branding guidelines throughout the design process. This commitment to brand consistency has not only maintained a sleek and professional appearance but has also contributed to the development of a distinct and robust brand identity. As a result, viewers can readily identify the content's purpose and align it with the relevant aspect of VEON's multifaceted mission and message.